Last updated: May 2026 — James Whitfield, Bluepigac
At Bluepigac (bluepigac.co.uk), we believe you have every right to know how this website operates and how it generates revenue. This page explains our affiliate relationships, how they work, and why they will never compromise the integrity of the reviews and recommendations published here by James Whitfield.
Please read this disclosure carefully before using any links or recommendations on this site.
Bluepigac participates in affiliate marketing programmes operated by online casino and gambling operators. This means that when you click a link on this website and subsequently register an account or make a deposit at a recommended casino, Bluepigac may receive a commission payment from that operator.
This commission comes at no additional cost to you. You will not pay more for any product, bonus, or service by arriving at a casino through a link on this site. In many cases, our affiliate partnerships allow us to negotiate exclusive welcome offers and bonuses that benefit our readers directly.
Affiliate links are standard hyperlinks that contain a unique tracking code. When you click one of these links, the casino operator's system records that you arrived from Bluepigac. If you then complete a qualifying action — such as creating an account or making a first deposit — a commission may be credited to Bluepigac. The tracking process is entirely automatic and does not collect any personally identifiable information beyond what the casino operator requires for its own registration process.
The existence of affiliate relationships does never influence the editorial content published on Bluepigac. James Whitfield maintains complete editorial independence when writing and publishing casino reviews. Operators cannot pay to receive a positive review, a higher rating, or a more prominent position in any ranking or recommendation list on this site.
Casinos that perform poorly during the review process will receive honest, critical assessments regardless of whether an affiliate agreement is in place. In some cases, Bluepigac may cover casinos with no affiliate relationship at all, simply because they are relevant and useful to our readers.
Every casino reviewed on Bluepigac is assessed against a consistent set of criteria developed by James Whitfield based on years of experience analysing the UK online gambling market. The key areas evaluated during every review include:
Scores and recommendations are determined solely by this methodology. No operator is able to purchase a favourable outcome.
In accordance with the guidelines issued by the Federal Trade Commission (FTC) and the standards upheld by the Advertising Standards Authority (ASA) in the United Kingdom, Bluepigac clearly discloses its material affiliate connections. Any page that contains affiliate links is considered a page with a commercial relationship, and this disclosure applies site-wide across all content published at bluepigac.co.uk in 2026 and beyond.
If you have any questions about how Bluepigac earns revenue, how affiliate links work, or how James Whitfield maintains editorial independence, you are welcome to get in touch directly through the contact page. We are committed to full transparency and will respond to all reasonable enquiries promptly.